One thing I see over and over again among affiliate sites is a lack of good, well-written info articles. Far too many sites (especially Amazon affiliates) focus a lot on buyer keyword posts.
That’s a shame, as if you’re doing so you’re costing yourself traffic and even site authority.
In this post I’ll explain why you should target even “dumb” low-competition keywords with good informational articles that satisfy the reader’s search needs.
Targeting these was one of the best decisions I’ve ever made and I’ll show you why. The results speak for themselves!
Info post traffic examples
Examples of how much traffic my info posts on both sites are getting per month. The results speak for themselves! Well-written info posts with great images and clear, helpful information for keywords that may seem “dumb” or unappealing are often a goldmine of opportunity. These are all based on low-competition keyword opportunities I found & evaluated.
When I was a beginner to affiliate marketing (having received training from Doug Cunnington’s Five Figure Niche Site course) I learned how to do keyword research. The main approach we learn is using the keyword golden ratio (KGR) to further narrow down and target low-competition keywords.
In doing so I found some informational post (“info”) keywords that might seem unappealing or even “dumb” but were excellent opportunities.
While these types of keywords might not fit the KGR criteria (as I found several with monthly estimated search volumes of over 250/month) they can still be great opportunities.
For example, some of the best info keywords I’ve found are simple in nature:
- What is a xxxx?
- How to use xxx, how does a xxx work, and similar search queries
- What setting/level/speed should I set my xxxx product to?
…and so on. Quite a few had search volumes of 300+/month or even more!
While many site owners ignore keywords like these, there’s clearly a demand for them to be answered.
If you do good keyword research you can find great info post keyword topics with very few – if any – competing sites ranking for them.
Finding good info post keywords (example and thoughts)
Let’s look at a fictitious keyword example. (Note: The keyword shown may be purely for example purposes, but I’m using my own real keyword data to help illustrate.)
Let’s say our seed product/idea keyword is “cat hammocks.” We’ll follow the same KGR keyword research process as we always do:
- Generate a list of keywords based around that. Ideally filtered for lower difficulty and eliminating unwanted terms like e-commerce results, “free”, used, etc related, and others.
- We keep info results in the list
- KGR evaluation: We find allintitle Google search values for each keyword and calculate the KGR value
- Manual checking: With our resulting keyword list, we check to see if there are any info post gems we can use
Most importantly it’s critical to not be too quick to disregard info posts keywords that may seem boring, too basic, or don’t sound “flashy.” Remember that these have value. Stay open-minded during your evaluation process.
Looking for good low competition info KWs
What we’re looking for are low allintitle values and weak or little existing posts. If we find relatively low allintitle values for a keyword we can then check manually in Google results:
- What results are shown for that info KW?
- Of the results shown, how good is the content?
Often I find that the ranking posts for a search query are of poor quality or are only a subtopic in an existing related product post. In some cases they’re not even “real” posts, but a post on a junk keyword site.
These conditions are an excellent sign that we have a very good chance of ranking well & receiving high search traffic if we create a high-quality post.
In fact, when I began this approach for adding info posts I debated whether or not I should use these search phrases that seemed to “dumb” or “too basic” to me. However, choosing to write about them was one of the single best things I’ve ever done!
An example + next steps
From the example keyword list above we can see that the keyword phrase “how to set up a cat hammock at home” looks to be a potentially excellent choice. If it’s receiving little attention in search results from other sites that’s a green light for us to move forward.
Once we’ve found a good opportunity it’s time to create our content.
What makes a good info post?
One thing I’ve learned when it comes to content is that quality counts. Well-done posts with the reader in mind that deliver real value and are easy to read can do very well.
Some important factors to think about when writing info posts are the following things that contribute a lot:
- Well-organized content (consider a table of contents and the content should “flow” in a way that makes sense)
- Good images, infographics, tables and other visual elements are very helpful to readers.
- Be clear and directly answer the search query. A good informational post will help a reader to find an answer to their question one way or another
- Easy to read: Remember that you’re writing for a general audience, not academic audiences. Use a conversational that’s easy to read. Break long sections of text into smaller sections
- Optimized for SEO: Where possible, add additional secondary keywords as applicable which you can use as H2 subsections within the content
Time after time, following this approach well has helped me dominate low-competition keyword opportunities. In fact my success rate currently is around 80% ranking in the top 3 positions with the others almost always on the 1st page in Google results.
The main principle here to take away is don’t cheap out on info posts. Write solid, helpful post following the guidelines above.
Over time as traffic increases more and more your site will benefit more and more. Additionally, clear, well-written info posts give an impression of authority and high trust level to your readers.
Besides, it’s also just a great feeling to get positive feedback from readers that you’ve helped them!
Don’t forget to optimize for SEO!
Optimizing an info post for better SEO and better content quality has several parts that fit together. By adding “secondary” keywords to your info post, you can not only add additional keywords (KWs) to rank for but enhance your content quality as well!
What do we mean by “SEO optimizing” an info post? Search optimization (SEO) in this case means adding additional (secondary) keywords that we can rank for.
Additionally, we can make great use of keywords we would otherwise ignore in our keyword research results list. But wait, it gets even better!
By picking good secondary keywords we can add relevant, helpful subtopics in content that are both signs of authoritative content and deliver real value to the reader.
Wait – how exactly do we optimize an info post?
Shown: Optimizing our example info post to make the best use of keywords from our search results and to get better content. I typically use the secondary keywords I’ve selected that make sense, add value to the reader, and are highly relevant to the topic for H2 subtopics. They may need a bit of tweaking for correct syntax and proper English, but normally very little changes are needed.
Let’s continue with our above example info keyword “how to set up a cat hammock at home.” We’ll then make note of additional secondary keywords (keywords aside from the H1 title/search intent keyword) that we can use.
These can be keywords of very low search volume. In fact I often use low-volume keywords as many aren’t be covered well by competing sites. I focus on finding good keywords I can use to write content sections for.
Following this approach I might find some great secondary keywords such as:
- different types of cat hammocks
- padded vs standard cat hammocks
- do hammocks have scratching posts
- best brand cat hammocks
- how long does a cat hammock take to assemble
As you can see, keywords like this are (1) very relevant to the main topic, and (2) help answer questions many readers have related to the topic.
I then use keywords like these in H2 sections within the content in addition to answering the main search query (focus info post keyword). Note that my posts are very successful because I make sure to answer the main search query very clearly and make the answers easy to find & read.
The additional keywords subtopics are just “icing on the cake” both for the reader and for SEO ranking.
I’ve fairly consistently ranked at the #1 position for my info posts using this method and got a big boost in my site traffic and authority. Certainly you can, too!
Remember these key points when it comes to choosing a great low-competition info keyword & writing great informational content:
- Look for low-competition info keywords that are being poorly covered or ignored in search results. These may not be KGR compliant, but may have higher monthly search volumes
- Use great images, diagrams, infographics, and more. People love diagram and other images that are clear and get the point across clearly (and are easy to read on small screens, too!)
- Be sure to answer the main focus info KW clearly and directly
- Optimize for better SEO (and content) by taking advantage of additional keywords you might not otherwise use
By following these tips you too can potentially help your site drive more traffic and even suggest some related products within the info posts.